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What is your why simon sinek6/24/2023 ![]() ![]() ![]() ![]() And our reptilian brain is responsible for our vital functions such as heart rate and breathing. Our limbic brain is responsible for our emotions, memories, and habits. Our neocortex is responsible for reason, language, and learning. It should be to sell everyone who believes what you believe.įrom the top down, the human brain is broken into three major components: the neocortex, the limbic brain, and the reptilian brain. Your goal should not be to sell everybody who needs what you have. The why is the cause, purpose, and beliefs driving your idea.Īccording to Simon Sinek, people don't buy what you do they buy why you do it. The how is what differentiates your idea. But according to Sinek, inspiring leaders start from the inside of the Golden Circle and work their way out. They start with what, move to how, and then talk about why. Most people communicate by starting from the outside and working their way in. Simon Sinek codified a framework he calls the “Golden Circle”. The great inspiring leaders think, act, and communicate the same way. ![]() He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). Simon Sinek is an American author and motivational speaker. ![]()
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